Job Description
We are seeking a dynamic and experienced Marketing Manager to lead our marketing initiatives and drive our brand’s growth in the B2B sector. The ideal candidate will possess a strong understanding of marketing strategies, excellent organisational skills, and the ability to communicate effectively across various platforms. This role requires a proactive leader who can develop innovative marketing campaigns and optimise our online presence through SEO strategies.
Responsibilities
- Develop and implement comprehensive marketing strategies to enhance brand visibility and market share in the B2B sector.
- Lead and manage marketing campaigns from conception to execution, ensuring alignment with business objectives.
- Conduct market research to identify trends, customer needs, and competitive landscape, utilising insights to inform marketing decisions.
- Collaborate with cross-functional teams to create engaging content for various channels including social media, email, and website.
- Monitor and analyse campaign performance metrics, adjusting strategies as necessary for optimal results.
- Oversee the management of the marketing budget, ensuring effective allocation of resources.
- Foster relationships with external partners, vendors, and stakeholders to enhance marketing efforts.
- Stay up-to-date with industry trends and best practices in digital marketing and SEO.
Skills
- Proven experience in a marketing role, preferably within a B2B environment.
- Strong leadership skills with the ability to motivate and guide a team towards achieving goals.
- Excellent organisational skills with a keen attention to detail.
- Proficient in Microsoft Excel and Office Suite for data analysis and reporting purposes.
- Exceptional communication skills in English, both written and verbal, enabling effective interaction with diverse audiences.
- In-depth knowledge of SEO principles and best practices for improving online visibility.
- Ability to think creatively and strategically to develop innovative marketing solutions.
If you are passionate about driving marketing success through strategic thinking and leadership, we encourage you to apply for this exciting opportunity as a Marketing Manager.